The Challenge
A national pharmacy chain needed to save time and labor in changing the shelf signs each week, while enhancing and stimulating merchandise sales. The signs contain product descriptions, special pricing notices, and other promotional information.

The Solution
Avery Dennison designed an environmentally friendly cut-sheet, pressure-sensitive shelf talker that can be imaged on a variety of printers.

• New prices or promotions can be printed at individual stores or scheduled runs on high-speed units located at a central print shop.
• Cost effective
• Environmentally friendly vs. traditional vinyl
• The "shelf talker" easily peels off the perforated liner and clear film conveniently aligns over the existing barcode label.
• Bright colors and customized graphics were incorporated to enhance flexibility and impact at each store.
• As the clear portion is applied over the standard shelf marker savings are reinforced to the consumer stimulating higher sales.
• New configuration saves shipping costs

Benefits
Avery Dennison's solution lowered costs dramatically by reducing the time and labor involved in re-signing the store's shelves while the sales of promoted items has increased.

Contact Business Media Division to discuss your custom pressure-sensitive applications at 888-220-3931.